Tap Into The Multiverse

2022

In a remarkable collaboration, Dentsu Creative joined forces with Sony Pictures Television and BookMyShow Stream to expand the 'Multiverse' experience. As part of this extension, we introduced a randomized villain universe and added an engaging gamified element in the form of a quiz centered around the villains.
Playing a crucial role in this project, I took charge of designing the wireframes and developing the collaterals for the campaign. With a focus on user experience and visual aesthetics, I crafted wireframes that optimized the interaction and navigation within the 'Multiverse' platform. Additionally, I created compelling collaterals that effectively conveyed the excitement and intrigue surrounding the quiz-based villain experience.
We aimed to ensure that every user interaction within the campaign was seamless and visually appealing. This attention to detail contributes to the overall success of the 'Multiverse' extension, making it an exciting and captivating addition to the world of entertainment.