Adidas
Client:
Adidas
Year:
2023
In April 2023, we presented campaign pitches to Adidas Running, Adidas Cricket, and Adidas Originals.
In the case of the Adidas Running campaign, my focus was on developing impactful key visuals. Our proposal included a shareable asset that integrated with popular social apps and encouraged users to generate competitive content. The main idea behind the campaign was to shift the focus from the distance or speed of the run to the pure joy of running itself. We wanted to empower individuals to personalize their everyday running routes by giving them the opportunity to name their own tracks.
As for the Adidas Cricket campaign, we put forward an exciting concept for the grand unveiling of the jerseys to be worn in the upcoming World Cup 2023. Since Adidas had recently been announced as the official kit sponsors for the Indian cricket team, we aimed to create a momentous event around the jersey reveal. The campaign would generate anticipation and excitement among fans, highlighting the partnership between Adidas and the Indian cricket team.
Key Collaborators:
