Young Lions - 2023 Entry

2023's Young Lions brief for print category was planning an eye-catchy launch campaign for a luxury store- Tolstoy.

Using the name for its value, we forged a connect between Leo Tolstoy's book 'What is Art?' and answered- 'This is Art, by Tolstoy'. The insight presented luxury items as art or its equivalent as they're often limited edition and high-end.

The branding for Tolstoy was made to look more elegant and decorative, in line with our concept- with a playful element (tail of 'y'). The print ads were made to resemble works of art with an interactive element, like a ring you could try on or a label you could touch.

Key Collaborator - Tania Bagchi (Copywriter)